Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

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Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

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The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

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Being Well: The ROI of Being Well for Yourself and Others

If you’ve ever flown before—hopefully with Southwest!—you’re likely familiar with the inflight safety announcement to put your oxygen mask on first before attempting to help others in an emergency. Did you know the same guidance can apply to your daily life, whether professional or personal? It’s true. To be able to meaningfully care for others or lead effectively, you must take care of yourself.

After more than 25 years at Southwest Airlines, I’ve realized, firsthand, the benefits of being well for myself and others, certainly for my family. My dear friend Dr. Elizabeth Lombardo recently spoke at an event for our People, Learning, & Development department of more than 1,000 Employees. The event focused on three themes: how we care for ourselves, our Customers, and our communities. She illustrated how to balance our desire for excellence and wellbeing as the “Red Zone,” the moments where we acknowledge the need to treat ourselves with the same kindness we extend to others. When we understand how a lack of wellbeing affects us, remarkably, we can shift an overwhelming situation into one of great fulfillment.

I remember such a time early in my Leadership career, right around when I welcomed my second child. It felt overwhelming trying to navigate the ups and downs of parenting little ones while managing my workload and supporting my Team. I have no doubt this resonates with many of you. My Leader at the time noticed my struggle, and instead of trying to instruct me through it, he pulled me aside and offered his understanding and support. Not only did this engender immense loyalty, it softened my perspective on my situation. This “others-focused” Leadership approach at Southwest Airlines began with our President Emeritus (and my precious friend and mentor) Colleen Barrett. The ability to relate to others and balance high performance with grace is a gift. It’s something I carry with me to this day.

Like Colleen, I’m also keen on connection. Whether it’s reaching out to a friend to catch up or sending a note to let someone know you care, little things make a difference. I’ll never forget how an Employee and I connected while I was a New Hire Instructor. Our interaction in class, as mundane as it might seem, left a lasting impact on him (and me). I’d call and encourage him while he completed college, and he later wrote me a letter sharing how that encouragement carried him throughout his studies. You often don’t realize how the simplest of gestures can be the most meaningful—all of which affects our wellbeing.

For almost 53 years, Southwest Airlines has achieved success by putting People first. We’ve been passionate about our Culture of caring. That includes recognizing when the person most in need of kindness is yourself!

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Elizabeth Bryant

SVP & Chief People Officer

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Laura Nieto

Healthy Cultures: Community Engagement as a Company Value

“Community is more than a place; it’s at the Heart of what brings us together.” I say this often, and I get to say it with conviction, because at the Heart of Southwest Airlines is a healthy Culture, one that gives back to the communities we serve and takes care of our People.

Research confirms caring for people is good for business. Companies investing in their communities earn stronger reputations, hold onto their People longer, and see higher engagement and pride at work. Thankfully, we never needed convincing, because we had a champion in Colleen Barrett.

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Patrick Lencioni

Healthy Cultures: The Crucial Caretaking of Talent

The “war” for talent is real. Across all industries, companies must compete for people with the right skills and attitude that all great organizations need to grow and sustain success. Without the right “weapons,” it’s a hard battle to win.

Conventional wisdom says the key to winning talent is to be aggressive about salaries, bonuses, stock options, and perks. No reasonable person would disagree that financial reward plays a tremendous role in an employee’s decision to stay in a job. But it’s not the most important variable—not even close.

Engaged, loyal employees are cultivated by a healthy organizational culture—one that invites participation, is free from needless politics, and offers pathways to grow both professionally and personally. For organizations that don’t prioritize their foundational culture or address cultural dysfunction, any other attempt to retain and attract people will effectively be the equivalent of reshuffling deck chairs on the Titanic.

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Eric Campbell

Healthy Teams: Leading Teams That Are Both Driven and Kind

In the airline industry, Customers travel for a broad spectrum of reasons, and when experiences do not go as planned, emotions can run high. In those moments, frontline Employees represent both the first and last opportunity to ensure Customers feel welcomed, cared for, and appreciated. As Leaders, our responsibility is to support Teams in navigating these interactions with clarity, consistency, and the right mindset.

Over time, I’ve come back to two guiding principles that help anchor that mindset, both of which align closely with how we lead at Southwest.

First, don’t take things personally. When Customer emotions are elevated, a natural reaction is to put up a defense—deflecting blame, trying to find a silver lining, or in a worst-case scenario, matching the negative energy with a poor attitude. While we can’t always control what happened, we can control how we respond.

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