Resources
The Colleen C. Barrett Institute strives to provide resources that will aid individuals and organizations in their own efforts to produce excellent cultures and provide top-notch customer service. To that end, we are continually adding resources to our generous collection of Leadership, Culture, and Customer Service content.
Thought Leadership
Serving Well: Having a Heart for Service in Work and in Leadership
Have you ever been onboard one of our amazing Southwest Airlines’ flights and forgotten that you’re actually high above the ground, traveling hundreds of miles per hour? I’ve caught myself losing sight of that as well, and I’m reminded that is exactly the level of trust and confidence we hope to achieve in serving our Customers.
Serving Well: Cultivating a Corporate Focus on Serving Others
Throughout my career, I’ve spent considerable time navigating choices that would foster personal and professional growth. Finding a corporate culture that promotes being your authentic self while empowering you to define your own career journey is like shopping at Walmart – it has everything! I can get an oil change, groceries, and a TV! Southwest is a lot like a “one stop shop” for development.
Learning Well: The Value of Prioritizing Personal Growth
When I began my career, I had one requirement: every day needed to look a little different. I craved exposure to new experiences and new projects (which is a polite way of saying I had no idea what I wanted to do and needed a job that would allow me to figure it out). What I realized, however, is my desire was not for constant change but constant learning. Southwest has been that perfect place for me.
Learning Well: Growing Through Difficult Moments
My 38 years at Southwest have been a journey filled with immense gratitude. I’ve witnessed firsthand the power of strong leadership and the profound impact it has on an organization and its people, especially when facing adversity. Through the years, I’ve experienced my share of challenges, and one lesson I learned early on from Colleen Barrett (namesake of the CCB Institute) was that the defining factor in navigating storms is the quality of leadership at the helm.
Learning Well: Effectively Growing Diverse Teams
In today’s workplace, effectively growing and managing diverse Teams is paramount to success. Southwest Airlines President Emeritus, the late Colleen Barrett, mastered this principle, and I am blessed to be able to apply her lessons firsthand from seeing years of her “walking the talk.”
Leading Well: Navigating One on One Conversations
At Southwest Airlines, we pride ourselves in putting our People first—whether that’s your Fellow Employee (Coheart) sitting next to you in a meeting or the Customer you’re helping board one of our planes. In my more than 16 years working at Southwest, I’ve had many opportunities to see that People-first mentality modeled by Leaders (first established by our beloved President Emeritus, the late Colleen Barrett).
Articles
Media
Videos
Virtual Roundtables
Access past and present Virtual Learning Events featuring exclusive Southwest Leader-led discussions covering topics like Inspiring Positive Culture, Leading with Empathy and Emotional Intelligence, Effective Recognition, and much more.
Culture Primer: Building a Lasting Culture: Practical Steps for a Values-Driven Culture Program
Southwest
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Virtual Gathering: Being Well: Developing habits to bring out - and BE - the best!
Southwest
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CCBI Virtual Roundtable | Women Leading the Way
Southwest
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CCBI Virtual Roundtable | Leading the Southwest Way
Southwest
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Podcasts
Undercover Recruiter
Brand Extract
J.D. Power Travel & Hospitality Podcast
Culture Program Primer:
First Steps
Download our proprietary Culture Program Primer: First Steps, your starter pack for a sustainable culture program, scripted from the heart of the Southwest Airlines Culture Ambassador program.
This Employee-driven initiative began 30 years ago as a small committee organized by Colleen Barrett to protect and preserve the storied Southwest Culture and has grown to over 400 volunteer Culture Ambassadors covering all locations and departments. We have distilled their learnings, lessons, and advice into a free resource packed with prompts, low-cost engagement ideas, and practical steps to help you build or renew your own organizational culture program. Download your copy below!
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Library
Books on Southwest
To celebrate more than 50 years of putting People first, Southwest Airlines proudly released “Leading with Heart: Living & Working the Southwest Way.” This book represents Southwest Airlines’ guide to Leadership, business, and life, based on insights from Founder Herb Kelleher, President Emeritus Colleen Barrett, Executive Chairman and former CEO Gary Kelly, current CEO Bob Jordan, former President and COO Mike Van de Ven, and other impactful Southwest Leaders past and present.
The book highlights Living & Working the Southwest Way as a set of fun and engaging Leadership tenets that can be applied by readers everywhere, and features a special foreword by Gary Kelly. “Leading with Heart” gives readers a “behind-the-curtain” view into the beginnings of Southwest’s unique Culture and how it’s maintained by the Company’s greatest asset—its People.
Grab your copy of “Leading with Heart: Living & Working the Southwest Way” at swathestore.com.
A History of Southwest in 50 Objects
- Beat the overwhelming odds to get “ready for takeoff”
- Launched and maintained a truly Legendary Culture
- Turned the corner from surviving to thriving
- Kept on “winning” with Customers
- Disrupted the industry
- And, has consistently put its Heart into action
By Ken Blanchard and Colleen Barrett (2010)
- What “love” really means in the organizational context.
- Why leading with love is not “soft” management!
- How to use redirection and tough love to handle inappropriate behavior or performance.
- Why “servant leadership” is love in action, and how to make it work.
- How to build the compelling vision and culture that sustains leadership with love
By Kevin Freiberg and Jackie Freiberg (1998)
Southwest Leaders’ Recommended Resources
Seven Habits of Highly Effective People
by Steven Covey
Recommended by
Garland Mitchell
Managing Director Technology
Start with Why
By Simon Sinek
Recommended by
Brendan Conlon
Vice President Crew Scheduling
Think Again
By Adam Grant
Recommended by
Helen Jury
Senior Manager Employee Experience
The Advantage
Why Organizational Health Trumps Everything Else in Business
By Patrick Lencioni
Recommended by
Mike Sims
Managing Director Inflight Crew Support & Services