Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

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Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

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The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

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nov22 newsletter

Learning Well: Effectively Growing Diverse Teams

In today’s workplace, effectively growing and managing diverse Teams is paramount to success. Southwest Airlines President Emeritus, the late Colleen Barrett, mastered this principle, and I am blessed to be able to apply her lessons firsthand from seeing years of her “walking the talk.”

First: It’s about People. At Southwest Airlines, every person brings value to our Company. We learned from Colleen the importance of fostering respectful and open communication, regardless of our differences. It is our responsibility as Leaders to identify, encourage, and cultivate the respective talents of our Employees. This proactive mindset paves the way for promoting diverse, cohesive and productive Teams. Encouraging Employees to voice their opinions, share their experiences, and contribute ideas creates a sense of belonging and trust. By establishing a safe space for everyone to express themselves, Leaders pave the way for unlocking the full potential of all People.

Second: Cultural understanding is essential for Leaders seeking to build great Teams. Actively engaging in learning about cultural differences, traditions and values provides a healthy dynamic to leverage different backgrounds and customs. By showing respect for various cultural perspectives and actively seeking to learn from those we serve, Leaders create an inclusive and harmonious work environment. In turn, this translates into higher morale, more creativity and optimal results.

Third: Effective communication is key. Leaders should adapt their communication styles to embrace varying preferences or even cultural norms in how Employees receive and digest information. This may include using multiple communication channels, providing clear instructions, and actively seeking feedback to ensure everyone feels heard and understood. Of course, a crucial component of effective communication—and the fastest way to support others in being their best—is to listen. When we listen, we learn! When we learn, we grow, and that leads to appreciating and better understanding differing backgrounds and thoughts.

Bottom line, growing and managing diverse Teams requires a combination of inclusive Leadership practices, effective communication strategies, and cultural sensitivity. By valuing and leveraging the unique contributions of each Employee, Leaders will cultivate a high-performing Team that thrives. Seeking to learn and understand the various backgrounds, experiences, and perspectives each Team Member brings to the table not only promotes inclusivity but cultivates a more dynamic and collaborative work environment. 

Just as Colleen consistently demonstrated through her Servant’s Heart Leadership and countless contributions at Southwest for more than 50 years, “It’s about People!”

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Mike Sims

Managing Director Inflight Crew Support & Services

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Casey Dunn

Healthy Cultures: Evolving Without Losing Who You Are

One of the most important lessons I’ve learned at Southwest is that a healthy culture isn’t one that never changes. It’s one that is strong enough to evolve without losing its identity.

That can be especially challenging in Technical Operations, where the work requires deep expertise, disciplined processes, and an unwavering commitment to Safety. Many practices that made us successful were built over decades and earned their place for good reason. But experience can create an unintended tension: “This is how we’ve always done it.”

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Laura Nieto

Healthy Cultures: Community Engagement as a Company Value

“Community is more than a place; it’s at the Heart of what brings us together.” I say this often, and I get to say it with conviction, because at the Heart of Southwest Airlines is a healthy Culture, one that gives back to the communities we serve and takes care of our People.

Research confirms caring for people is good for business. Companies investing in their communities earn stronger reputations, hold onto their People longer, and see higher engagement and pride at work. Thankfully, we never needed convincing, because we had a champion in Colleen Barrett.

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Patrick Lencioni

Healthy Cultures: The Crucial Caretaking of Talent

The “war” for talent is real. Across all industries, companies must compete for people with the right skills and attitude that all great organizations need to grow and sustain success. Without the right “weapons,” it’s a hard battle to win.

Conventional wisdom says the key to winning talent is to be aggressive about salaries, bonuses, stock options, and perks. No reasonable person would disagree that financial reward plays a tremendous role in an employee’s decision to stay in a job. But it’s not the most important variable—not even close.

Engaged, loyal employees are cultivated by a healthy organizational culture—one that invites participation, is free from needless politics, and offers pathways to grow both professionally and personally. For organizations that don’t prioritize their foundational culture or address cultural dysfunction, any other attempt to retain and attract people will effectively be the equivalent of reshuffling deck chairs on the Titanic.

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