Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

balloons
Southwest online rgb rev

Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

Southwest online rgb rev

The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

Southwest online rgb rev
nov22 newsletter

Learning Well: Effectively Growing Diverse Teams

In today’s workplace, effectively growing and managing diverse Teams is paramount to success. Southwest Airlines President Emeritus, the late Colleen Barrett, mastered this principle, and I am blessed to be able to apply her lessons firsthand from seeing years of her “walking the talk.”

First: It’s about People. At Southwest Airlines, every person brings value to our Company. We learned from Colleen the importance of fostering respectful and open communication, regardless of our differences. It is our responsibility as Leaders to identify, encourage, and cultivate the respective talents of our Employees. This proactive mindset paves the way for promoting diverse, cohesive and productive Teams. Encouraging Employees to voice their opinions, share their experiences, and contribute ideas creates a sense of belonging and trust. By establishing a safe space for everyone to express themselves, Leaders pave the way for unlocking the full potential of all People.

Second: Cultural understanding is essential for Leaders seeking to build great Teams. Actively engaging in learning about cultural differences, traditions and values provides a healthy dynamic to leverage different backgrounds and customs. By showing respect for various cultural perspectives and actively seeking to learn from those we serve, Leaders create an inclusive and harmonious work environment. In turn, this translates into higher morale, more creativity and optimal results.

Third: Effective communication is key. Leaders should adapt their communication styles to embrace varying preferences or even cultural norms in how Employees receive and digest information. This may include using multiple communication channels, providing clear instructions, and actively seeking feedback to ensure everyone feels heard and understood. Of course, a crucial component of effective communication—and the fastest way to support others in being their best—is to listen. When we listen, we learn! When we learn, we grow, and that leads to appreciating and better understanding differing backgrounds and thoughts.

Bottom line, growing and managing diverse Teams requires a combination of inclusive Leadership practices, effective communication strategies, and cultural sensitivity. By valuing and leveraging the unique contributions of each Employee, Leaders will cultivate a high-performing Team that thrives. Seeking to learn and understand the various backgrounds, experiences, and perspectives each Team Member brings to the table not only promotes inclusivity but cultivates a more dynamic and collaborative work environment. 

Just as Colleen consistently demonstrated through her Servant’s Heart Leadership and countless contributions at Southwest for more than 50 years, “It’s about People!”

Picture of Mike Sims

Mike Sims

Managing Director Inflight Crew Support & Services

View Thought Leaders Recommended Resources

Have a question? We'd love to hear from you!

Submit your questions below and our Thought Leaders might address them in future articles and newsletters!

dec22 newsletter
Bobby Loeb

Healthy Leaders Embrace Humility

As we focus this first quarter on Healthy Leaders, I’m reminded that one of the most important—and often overlooked—indicators of a Healthy Leader is humility. Not the kind that downplays confidence or conviction but one that keeps a Leader grounded, open and genuinely connected to the People they serve. Healthy Leaders understand that Leadership isn’t about position or recognition. It’s about service, trust and putting others first.

Which turns my thoughts immediately to Colleen Barrett. Colleen led with a quiet strength rooted in humility. She never needed the spotlight, yet her influence was undeniable. She showed us what it looked like to lead with heart—listening first, serving Employees and staying true to the values that make Southwest special. Her example continues to shape how many of us think about Leadership today.

Read More
thought leadership hero image feb26
David Reyes, Ed. D.

Healthy Leaders are Learning Leaders

I once heard a leader in a training class say he was far more valuable to the company doing his day-to-day work than sitting in a classroom discussing things he already knows. I could empathize. Deadlines are real. Experience is real. And yet, the statement brought me to wonder. How many leaders reach a point where development becomes a box to check rather than a discipline to practice? A healthy leader knows that transformation never stops. When a healthy person stops eating well or exercising regularly, the decline may not be immediate, but it is inevitable. Healthy habits may look repetitive on the surface, yet the benefits compound over time. Leadership growth works the same way.

Read More
7 5 TL
Patrick Lencioni

Healthy Leaders: Vulnerability in Leadership

Imagine two lists. One contains the qualities that a businessperson should have. The other includes the attributes that most would say they wouldn’t want to have. There’s only one word I can think of that might top both lists: vulnerability. Whether we’re talking about leadership, teamwork, or client service, there is no more powerful attribute than the ability to be genuinely honest about one’s weaknesses, mistakes, and need for help. Nothing inspires trust in another human being like vulnerability. There’s something immensely attractive and inspiring about humility and graciousness.

Read More
Scroll to Top