Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

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Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

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The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

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Being Well: Incorporating Wellness into Corporate Culture

Life can throw us all kinds of curve balls, and I’ve personally had times when I’ve needed a little extra help—whether grieving the loss of someone close to me or dealing with my pesky knees that tend to have so much trouble! Southwest has been there every step of the way as I’ve been shown tremendous care by my Cohearts and provided with incredible benefits that help with my wellbeing. At Southwest, our Culture of caring is real. Our President Emeritus Colleen Barrett (namesake of the CCB Institute!) was devoted to taking care of our People from the very beginning, and that has not changed in over 52 years. We want our People to live and work well—both at work and home!

Because we know that wellbeing involves every aspect of life, today we focus on six dimensions of wellbeing (based on Gallup research): physical, mental, financial, career, social, and community. We seek to understand through Employee feedback and data what we are doing well and what pain points we can work to improve through projects sponsored by our cross-functional Wellbeing Executive Steering Group. 

In addition to our robust “core” Total Rewards package of financial compensation, retirement programs, health and insurance benefits, travel privileges, and other perks, we offer numerous wellbeing-focused programs and resources, for example:

  • Clear Skies, our Employee Assistance Program (EAP), provides mental health services to help Employees and their family members.
  • Dedicated onsite (and via phone) resources to address EAP questions, health needs, and Retirement Plan strategies.
  • Discounts for gym memberships and wellness and nutrition programs.

And it doesn’t stop there. Constantly assessing Employee needs, we introduced several new wellbeing offerings over the last year, including support for hypertension, expanded fertility benefits, additional support for orthopedic surgical procedures and treatment, supplemental hospital plan enhancements, and enhanced medical and vision plan features.

We also recognize that our Leaders play a critical role in supporting the wellbeing of our Employees—the key word being “support.” Leaders are not expected to be therapists, financial advisors, etc., so we introduced training in 2023 to help them navigate that responsibility. Mental health is a delicate topic, and we want to equip and encourage Leaders to foster an environment of trust where Employees feel they can share when they are struggling. That kind of transparency helps Leaders connect Employees with valuable resources in a supportive and appropriate way.

The health and strength of our Company is directly related to the health and wellbeing of our Employees. It really is that simple!

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Lori Winters

Former VP Total Rewards

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Laura Nieto

Healthy Cultures: Community Engagement as a Company Value

“Community is more than a place; it’s at the Heart of what brings us together.” I say this often, and I get to say it with conviction, because at the Heart of Southwest Airlines is a healthy Culture, one that gives back to the communities we serve and takes care of our People.

Research confirms caring for people is good for business. Companies investing in their communities earn stronger reputations, hold onto their People longer, and see higher engagement and pride at work. Thankfully, we never needed convincing, because we had a champion in Colleen Barrett.

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Patrick Lencioni

Healthy Cultures: The Crucial Caretaking of Talent

The “war” for talent is real. Across all industries, companies must compete for people with the right skills and attitude that all great organizations need to grow and sustain success. Without the right “weapons,” it’s a hard battle to win.

Conventional wisdom says the key to winning talent is to be aggressive about salaries, bonuses, stock options, and perks. No reasonable person would disagree that financial reward plays a tremendous role in an employee’s decision to stay in a job. But it’s not the most important variable—not even close.

Engaged, loyal employees are cultivated by a healthy organizational culture—one that invites participation, is free from needless politics, and offers pathways to grow both professionally and personally. For organizations that don’t prioritize their foundational culture or address cultural dysfunction, any other attempt to retain and attract people will effectively be the equivalent of reshuffling deck chairs on the Titanic.

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Eric Campbell

Healthy Teams: Leading Teams That Are Both Driven and Kind

In the airline industry, Customers travel for a broad spectrum of reasons, and when experiences do not go as planned, emotions can run high. In those moments, frontline Employees represent both the first and last opportunity to ensure Customers feel welcomed, cared for, and appreciated. As Leaders, our responsibility is to support Teams in navigating these interactions with clarity, consistency, and the right mindset.

Over time, I’ve come back to two guiding principles that help anchor that mindset, both of which align closely with how we lead at Southwest.

First, don’t take things personally. When Customer emotions are elevated, a natural reaction is to put up a defense—deflecting blame, trying to find a silver lining, or in a worst-case scenario, matching the negative energy with a poor attitude. While we can’t always control what happened, we can control how we respond.

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