Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

balloons
Southwest online rgb rev

Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

Southwest online rgb rev

The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

Southwest online rgb rev
dec22 newsletter

Healthy Leaders Embrace Humility

As we focus this first quarter on Healthy Leaders, I’m reminded that one of the most important—and often overlooked—indicators of a Healthy Leader is humility. Not the kind that downplays confidence or conviction but one that keeps a Leader grounded, open and genuinely connected to the People they serve. Healthy Leaders understand that Leadership isn’t about position or recognition. It’s about service, trust and putting others first.

Which turns my thoughts immediately to Colleen Barrett. Colleen led with a quiet strength rooted in humility. She never needed the spotlight, yet her influence was undeniable. She showed us what it looked like to lead with heart—listening first, serving Employees and staying true to the values that make Southwest special. Her example continues to shape how many of us think about Leadership today.

I’ve also been fortunate to experience that same kind of humility firsthand through a cherished mentor (and CCB protégé) who had a profound personal impact on me: former Southwest Airlines executive, the late Teresa Laraba.

Teresa demonstrated humility in a way that was both subtle and powerful. Throughout her Southwest career, including serving as Senior Vice President Customers & Culture, she led with grace, authenticity, and an unwavering commitment to People. She didn’t lead for recognition; she led because she genuinely cared about the work and, more so, about the People doing it. Teresa had a way of making you feel seen and valued simply by how she showed up every day.

I shared her story during a Southwest Leadership session a few years ago as a way to reflect on the lasting impact of humble Leadership. Her example confirmed that humility isn’t weakness, it’s strength with intention. The best Leaders don’t make it about themselves; they make it about the Team. They ask thoughtful questions; listen more than they speak; and give credit freely when things go well.

We unfortunately lost Teresa far too soon when she passed away in 2015, but her legacy lives on through the countless Leaders she influenced and the Culture she helped shape. Her example, much like Colleen’s, continues to guide how I strive to show up with humility, care and a genuine commitment to serving others.

In my experience, humility is foundational to healthy Leadership. It builds trust, creates psychological safety and invites others to bring their full selves to work. Leaders who lead this way don’t need to be a hero; they simply need to serve with authenticity and heart. That lesson—taught by Colleen Barrett and modeled by Leaders like Teresa Laraba—is one I carry with me every day.

XOXO,
Bobby

Connect with Bobby on Linkedin

Picture of Bobby Loeb

Bobby Loeb

Vice President Southwest Airlines University

View Thought Leaders Recommended Resources

Have a question? We'd love to hear from you!

Submit your questions below and our Thought Leaders might address them in future articles and newsletters!

dec22 newsletter
Bobby Loeb

Healthy Leaders Embrace Humility

As we focus this first quarter on Healthy Leaders, I’m reminded that one of the most important—and often overlooked—indicators of a Healthy Leader is humility. Not the kind that downplays confidence or conviction but one that keeps a Leader grounded, open and genuinely connected to the People they serve. Healthy Leaders understand that Leadership isn’t about position or recognition. It’s about service, trust and putting others first.

Which turns my thoughts immediately to Colleen Barrett. Colleen led with a quiet strength rooted in humility. She never needed the spotlight, yet her influence was undeniable. She showed us what it looked like to lead with heart—listening first, serving Employees and staying true to the values that make Southwest special. Her example continues to shape how many of us think about Leadership today.

Read More
thought leadership hero image feb26
David Reyes, Ed. D.

Healthy Leaders are Learning Leaders

I once heard a leader in a training class say he was far more valuable to the company doing his day-to-day work than sitting in a classroom discussing things he already knows. I could empathize. Deadlines are real. Experience is real. And yet, the statement brought me to wonder. How many leaders reach a point where development becomes a box to check rather than a discipline to practice? A healthy leader knows that transformation never stops. When a healthy person stops eating well or exercising regularly, the decline may not be immediate, but it is inevitable. Healthy habits may look repetitive on the surface, yet the benefits compound over time. Leadership growth works the same way.

Read More
7 5 TL
Patrick Lencioni

Healthy Leaders: Vulnerability in Leadership

Imagine two lists. One contains the qualities that a businessperson should have. The other includes the attributes that most would say they wouldn’t want to have. There’s only one word I can think of that might top both lists: vulnerability. Whether we’re talking about leadership, teamwork, or client service, there is no more powerful attribute than the ability to be genuinely honest about one’s weaknesses, mistakes, and need for help. Nothing inspires trust in another human being like vulnerability. There’s something immensely attractive and inspiring about humility and graciousness.

Read More
Scroll to Top