Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

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Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

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The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

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Healthy Cultures: Evolving Without Losing Who You Are

One of the most important lessons I’ve learned at Southwest is that a healthy culture isn’t one that never changes. It’s one that is strong enough to evolve without losing its identity.

That can be especially challenging in Technical Operations, where the work requires deep expertise, disciplined processes, and an unwavering commitment to Safety. Many practices that made us successful were built over decades and earned their place for good reason. But experience can create an unintended tension: “This is how we’ve always done it.”

As we prepare Tech Ops for its next chapter, we’re examining how we work—not because our Culture is broken, but because some artifacts that got us here may not serve where we’re going. Our approach is simple: identify the behaviors that matter most, then build systems and ways of working that reinforce them.

We’re turning that philosophy into action around three priorities: developing Leaders and Employees; demonstrating that feedback leads to action; and improving how information is shared. When people are developed and trusted, they can better navigate change. When they see feedback valued and information shared openly, they understand how their work connects to the bigger picture.

A clear example is the work underway to evolve our governance model. In Tech Ops, our Culture has always been shaped by people who care deeply and take action. When they see a problem, they want to solve it. That bias for action is a strength we never want to lose.

As we’ve grown, however, we’ve learned that good intentions and rapid action alone don’t always create the best outcomes. When decision pathways are unclear, Teams may unknowingly work the same issue; visibility becomes inconsistent; accountability gets blurred; and solutions are implemented differently across the organization. The result isn’t a lack of effort. It’s friction that manifests in information gaps, wasted time, and change that can be difficult to sustain.

Governance is not a flashy culture topic. It’s rarely the first thing organizations point to when they talk about engagement, trust, or the employee experience. But in an operating department, how decisions are made, communicated and acted upon can either create clarity or add friction. That’s why it matters. The goal is to create a clear framework so our energy for solving problems leads to more consistent, scalable, and sustainable results. In fact, one thing I loved about Colleen was her ability to eliminate friction and root out duplicative work.

She would be the first to agree that our Culture isn’t a program we implement or a party we host. It’s the environment we create through everyday systems that make effective behaviors repeatable. A healthy culture doesn’t stop people from solving problems. It helps them solve problems together.

The healthiest cultures don’t preserve the past or chase the future. They create the trust that allows people to build the future together.

XOXO,

Casey

Connect with Casey on Linkedin

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Casey Dunn

Southwest Airlines Director Business Services & Support

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Healthy organizations intentionally strive to eliminate politics and confusion from their environments. When they do, productivity and morale rise, and good people almost never leave. In contrast, the smartest organizations in the world—those that have mastered strategy, finance, marketing, and technology—will eventually fail if they are unhealthy. I’ve seen it happen again and again. Organizational health is as tangible and practical as anything else a business does to succeed. I’m absolutely convinced of it.

Why, then, haven’t more companies embraced organizational health? For one, it’s hard. It requires work, discipline, and maintenance. It’s not sophisticated or sexy, which doesn’t excite leaders looking for a quick fix. It’s also hard to measure. It impacts so many disparate areas of an enterprise that it is virtually impossible to quantify its singular impact on the bottom line. It also requires steady courage. Consider these simple—but often difficult—steps in the journey to organizational health.

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Healthy Cultures: Evolving Without Losing Who You Are

One of the most important lessons I’ve learned at Southwest is that a healthy culture isn’t one that never changes. It’s one that is strong enough to evolve without losing its identity.

That can be especially challenging in Technical Operations, where the work requires deep expertise, disciplined processes, and an unwavering commitment to Safety. Many practices that made us successful were built over decades and earned their place for good reason. But experience can create an unintended tension: “This is how we’ve always done it.”

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“Community is more than a place; it’s at the Heart of what brings us together.” I say this often, and I get to say it with conviction, because at the Heart of Southwest Airlines is a healthy Culture, one that gives back to the communities we serve and takes care of our People.

Research confirms caring for people is good for business. Companies investing in their communities earn stronger reputations, hold onto their People longer, and see higher engagement and pride at work. Thankfully, we never needed convincing, because we had a champion in Colleen Barrett.

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