Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

balloons
Southwest online rgb rev

Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

Southwest online rgb rev

The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

Southwest online rgb rev
TL op 4

DE&I: Equity

Last month, we highlighted how important diversity is at Southwest Airlines. We continue to focus on increasing our diverse talent pipelines so we better represent the communities that we serve.

Additionally, we want our Employees to feel included as part of the Southwest Family. Inclusion is about each of us feeling valued and appreciated for the unique talents and perspectives we offer. Every Southwest Employee should feel that their Leaders and their Cohearts embrace and support them for the authentic views and experiences they bring each and every day. 

In 2021, over 24 million American employees left their jobs. In a recent study analyzing why these employees departed, researchers determined that disrespect and lack of inclusivity were the top two reasons these individuals resigned¹. Make no mistake about it, at Southwest, we work every day to create an environment that is both respectful and inclusive. We are committed to building a Culture of belonging by inviting and welcoming the contributions of others. We know that every voice adds value and when we recognize that value among our Cohearts, this is demonstrated in how we value and interact with our Customers.

Inclusivity takes intention. At times, this might mean reflecting on what we don’t know so that we better value others’ perspectives. It might mean inviting feedback so that we know how we can better include others in the conversation and dialog. It might also mean recognizing our mistakes and growing from them. In August, Southwest’s Diversity, Equity, & Inclusion Team hosted our 2022 Inclusion Summit. This year’s focus was Allyship into Action. We are allies when we show empathy to others and when we can imagine what someone might be thinking or feeling. We are allies when we exhibit compassion and concern about how someone else is feeling. Being an ally is one way to foster an inclusive environment, but ally isn’t a noun – it’s a verb. We are allies we when we put our empathy and compassion into action.

We won’t always agree, but that is not the objective of an inclusive environment. We achieve inclusivity when we remain respectful, when we continue collaborating, and when we learn from one another. 

XOXO,

Picture of Juan Suarez

Juan Suarez

Vice President Culture & Chief Inclusion Officer

View Thought Leaders Recommended Resources

Have a question? We'd love to hear from you!

Submit your questions below and our Thought Leaders might address them in future articles and newsletters!

david salyers newsletter
David Salyers

Special Edition: LUV Lessons from Chick Fil-A

Southwest Airlines and Chick Fil-A are iconic brands known for kindness and courtesy toward patrons and peers and also for enduring success. Just as Colleen Barrett lived and led by the Golden Rule, Chick fil-A Founder Truett Cathy also built a business anchored in serving and loving others. Few people understand that more than original Chick Fil-A Pioneer and former Marketing Executive David Salyers. For the months of October and November, the CCB Institute is delighted to share his words of wisdom in the realm of Servant Leadership. You are going to LUV this values-driven, practical action piece—don’t miss it!

Read More
6 8 TL
Sarah Falvey

Communicating Change while Preserving a Familiar Brand

As someone still new to Southwest Airlines and just beginning to appreciate the incredible legacy of Colleen Barrett, being asked to contribute to her tribute site is both an honor and, truthfully, a little intimidating. I know I bring experience, skills, and perspective from the Communications and Brand world, but I’m also very aware of the weight of her impact and the iconic reputation she helped create.

Read More
aug thought leader 25
Whitney Eichinger

Remembering Ginger Hardage – Servant Leader, Culture Icon, and Friend

On behalf of my 72,000+ Southwest Airlines Cohearts, I join our CCB Institute family, along with friends of The Fellowship and Unstoppable Cultures organizations, in honoring the memory of the extraordinary Ginger Hardage. She was a trusted Leader, confidant, mentor, and cherished friend to me and many others, and she will be missed.

Read More
Scroll to Top