The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

Southwest online rgb rev

Receive updates and the latest resources from the CCB Institute!

TL op 9

Recognition: Customer to Employee

Since we began operating over 51 years ago, Southwest Airlines has consistently prioritized taking care of our People. Recognizing outstanding work goes hand-in-glove with that commitment.  

We ask our Employees to exceed our Customers’ expectations by extending our Legendary Customer Service, so when our Customers take the time to share the impact our Employees have made in their lives, it is crucial to pass along their praise. Our Company has processes in place to capture those commendations, track the feedback, and share the Customer’s words with the Employee(s). Year to date, our People have received over 15,000 commendations from Customers!

Providing Customer commendations is more than just a pat on the back. The recognition is a tangible affirmation that what we do makes a difference. Whether it’s a grand effort or a simple gesture, these connections matter to our Customers, and it gives us a chance to show our Employees they truly matter. Connecting People to what’s important in their lives goes well beyond transporting a traveler from Point A to Point B.  

Customer commendations also provide an opportunity for our CEO Bob Jordan to personally highlight an Employee or group of Employees through his weekly “Shout Out” posted on our internal communication channels. This enables our Company to further socialize the impacts that our Employees make in the lives of our Customers and each other. 

The airline business is challenging. When our Employees face tough situations, words of gratitude from our Customers are the perfect encouragement to keep going. Capturing and sharing that praise is a priority for Southwest, and we’ve seen firsthand how recognizing good work and special moments inspires not only the recipient but also those around them. Lifting up one Employee lifts up the entire Team—everyone wins.  

At the end of the day, all recognition is meaningful. But recognition from Customers is especially powerful. It is confirmation of a job well done, and our People and our Company are made better by celebrating those moments!

XOXO,

Picture of Tony Roach

Tony Roach

Vice President Customer Experience and Engagement (at the time of publication)

View Thought Leaders Recommended Resources

Do you have questions for our Southwest Leaders about what it means to Lead Well? For a limited time, you will have the opportunity to submit your questions for a Southwest Thought Leader to answer in our next Virtual Fireside Chat.

Submit your questions in the box below, and be sure to keep an eye out for an email announcing the opening of registration for the Virtual Fireside Chat!

nov22 newsletter
Mike Sims

Learning Well: Effectively Growing Diverse Teams

In today’s workplace, effectively growing and managing diverse Teams is paramount to success. Southwest Airlines President Emeritus, the late Colleen Barrett, mastered this principle, and I am blessed to be able to apply her lessons firsthand from seeing years of her “walking the talk.”

Read More
june 24 tl article
Adam Carlisle

Leading Well: Navigating One on One Conversations

At Southwest Airlines, we pride ourselves in putting our People first—whether that’s your Fellow Employee (Coheart) sitting next to you in a meeting or the Customer you’re helping board one of our planes. In my more than 16 years working at Southwest, I’ve had many opportunities to see that People-first mentality modeled by Leaders (first established by our beloved President Emeritus, the late Colleen Barrett).

Read More
05302024 colleen thought leader post hero adj
Colleen Barrett

Special Edition: Colleen on Sustaining Strong Performance

Have you ever wondered why Southwest Airlines receives such an incredible amount of media coverage? Obviously, we have a wonderful Public Relations Department making sure our accomplishments and activities don’t go unnoticed, but the mere fact that we are a “successful airline” – two words most people think don’t go together – makes us newsworthy. It also leaves us- and everything we do open to scrutiny.

Read More
Scroll to Top