Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

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Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

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The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

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Serving Well: Having a Heart for Service in Work and in Leadership

Have you ever been onboard one of our amazing Southwest Airlines’ flights and forgotten that you’re actually high above the ground, traveling hundreds of miles per hour? I’ve caught myself losing sight of that as well, and I’m reminded that is exactly the level of trust and confidence we hope to achieve in serving our Customers. Colleen Barrett (namesake of the CCB Institute) had a direct hand in instilling this foundational mindset in our Maintenance & Engineering Teams, now collectively known as Technical Operations (Tech Ops), and it’s alive and well today. A frequent visitor to the hangar, Colleen counted on the Tech Ops Team to tackle crucial fleet initiatives with grit and perseverance, while remaining honest and direct when addressing concerns.

I’ve had the privilege of serving in several positions at Southwest Airlines for over 22 years, including Revenue Management, Financial Planning & Analysis and, most recently, Tech Ops in 2018. Upon joining this Team, I was struck by the remarkable display of Servant Leadership and assertive responsibility. Our shared purpose is to preserve the trust in our fleet for our Customers, Crews and industry partners. There are over 30 unique functions across Tech Ops, and each role is equally critical. It takes every single one of our nearly 5,000 Cohearts doing their part daily to ensure the airworthiness and reliability of our fleet of 800+ aircraft.

How does this relate to having a heart for service? Our performance is constantly under review. We must lead and serve with the full investment of our talents and energy and with our hearts firmly devoted to our purpose. There’s no room for complacency when it comes to aircraft safety. Whether proactively conquering a new challenge or admitting a mistake, the most impactful action I’ve observed is the willingness of our Employees to raise their hands and say, “I own it, and I commit to following through.” That may mean communicating vulnerably, or diligently monitoring quality issues, or assertively working with others to contain and correct. Other times, it may simply mean taking a pause.

As in any business, challenges often arise at inopportune times, amidst the ever-present pressure to keep the operation moving. These moments test even the best among us. That’s when it takes a commitment to purpose, a heart for service, and a full dose of courage to do the right thing. While this may seem obvious when it comes to aircraft safety, in reality, the same principles are true in any role. It’s inspiring to see such dedication demonstrated daily across Tech Ops and our entire Company, continually strengthening Colleen’s original foundation of trust.

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Justin Rucker

VP Technical Operations Planning & Performance

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Healthy Teams: Leading Teams That Are Both Driven and Kind

In the airline industry, Customers travel for a broad spectrum of reasons, and when experiences do not go as planned, emotions can run high. In those moments, frontline Employees represent both the first and last opportunity to ensure Customers feel welcomed, cared for, and appreciated. As Leaders, our responsibility is to support Teams in navigating these interactions with clarity, consistency, and the right mindset.

Over time, I’ve come back to two guiding principles that help anchor that mindset, both of which align closely with how we lead at Southwest.

First, don’t take things personally. When Customer emotions are elevated, a natural reaction is to put up a defense—deflecting blame, trying to find a silver lining, or in a worst-case scenario, matching the negative energy with a poor attitude. While we can’t always control what happened, we can control how we respond.

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Healthy Teams: Leading High-Trust High-Performing Teams

In my nine-year career at Southwest, I have been fortunate to be supported and led by individuals who modeled integrity and did so with resolute consistency. That kind of leadership not only instills trust but teaches you how to lead others with that same commitment, which is crucial for navigating work that presents challenges that may not always have a clear or obvious solution.

Healthy teams are built through leadership behaviors that create both trust and healthy conflict. These elements may seem to work against each other; however, they must coexist. The strongest teams are those where individuals feel safe to speak up, challenge ideas, and admit mistakes. They also hold themselves and one another to a high standard of performance and ownership.

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Patrick Lencioni

Healthy Teams: From Dysfunction to Cohesion to Strength

Like it or not, all teams are potentially dysfunctional. From the basketball court to the executive suite, politics and confusion are more the rule than the exception. Why? Because teams are made of imperfect, fallible human beings. At the same time, and in beautiful irony, being exceedingly human is also why teams succeed.

A former and quite successful client best expressed the power of teamwork when he once told me, “If you could get all the people in the organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.” When I repeat this to leaders, they immediately nod their heads but in a desperate sort of way. They grasp the truth while simultaneously surrendering to the perceived impossibility of it. Fortunately, there is hope!

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