The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

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aug21 newsletter

The Importance of Celebration

We just wrapped up one of my favorite months. There are so many reasons to celebrate this time of year! First, we got to celebrate my favorite holiday, Independence Day, with family, sunshine, food, fireworks, and all things freedom (and a lot of things that sparkle!). We’re also well into the summer travel season, and the airports and planes are filled with people taking vacations and visiting family. Every single day in the summer at Southwest we get to play an important role in fulfilling our Purpose: Connecting People to what’s important in their lives through friendly, reliable, and low-cost air travel.

Celebration is an important aspect of the Southwest Culture, and I would even say we might be experts at it! Part of showing up for your co-workers (or as we call them, Cohearts), is genuinely caring about their lives. Do we celebrate service anniversaries and special awards for excellence at work? Of course we do! But we also celebrate the personal milestones—birthdays, marriages, babies, pets, new houses, and even special vacations.

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In addition to those personal milestones, celebrating organizational milestones is key to our Culture. We see it as an opportunity to reinforce how much we value both our Employees and Customers — because without either, we wouldn’t be here. For example, on June 18, Southwest celebrated our 50th Anniversary. We held an epic birthday party and invited all of our 56,000+ Employees to join us online to celebrate, and we unveiled the newest member of the Southwest fleet, Freedom One!

That entire week, our Employees all across the Southwest system decorated, played games, and celebrated the milestone birthday with our Customers and, of course, with tons of Heart.

Colleen always encouraged our Employees to bring their whole, authentic selves to work. Celebrating together tells Employees they are a valued and appreciated part of the family. Without our Southwest Family, we can’t get you to see your family this summer. And we know you are counting on us!

We have a couple new items to check out in the Institute this month, including some heart-warming Employee recognition in the latest installment of LUV Mail, and a new podcast as part of our 50th Anniversary celebration. I hope you can feel our love and virtual confetti sprinkles from here!


Picture of Whitney Eichinger

Whitney Eichinger

SVP and Chief Communications Officer (at the time of publication)

View Thought Leaders Recommended Resources

Do you have questions for our Southwest Leaders about what it means to Lead Well? For a limited time, you will have the opportunity to submit your questions for a Southwest Thought Leader to answer in our next Virtual Fireside Chat.

Submit your questions in the box below, and be sure to keep an eye out for an email announcing the opening of registration for the Virtual Fireside Chat!

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From the times I engaged with Herb Kelleher (Founder of Southwest Airlines) and Colleen Barrett (CCB Institute namesake!) early in my career, I learned from them the true value of giving your People your time and attention and seeing them for who they are instead of just the positions they fill. To me, that means you have to remember your Teams are made up of unique individuals and never forget the “Golden Rule” when you have the opportunity to connect with someone.

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If you’ve ever flown before—hopefully with Southwest!—you’re likely familiar with the inflight safety announcement to put your oxygen mask on first before attempting to help others in an emergency. Did you know the same guidance can apply to your daily life, whether professional or personal? It’s true. To be able to meaningfully care for others or lead effectively, you must take care of yourself.

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Being Well: Incorporating Wellness into Corporate Culture

Life can throw us all kinds of curve balls, and I’ve personally had times when I’ve needed a little extra help—whether grieving the loss of someone close to me or dealing with my pesky knees that tend to have so much trouble! Southwest has been there every step of the way as I’ve been shown tremendous care by my Cohearts and provided with incredible benefits that help with my wellbeing

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