Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

balloons
Southwest online rgb rev

Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

Southwest online rgb rev

The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

Southwest online rgb rev
aug21 newsletter

The Importance of Celebration

We just wrapped up one of my favorite months. There are so many reasons to celebrate this time of year! First, we got to celebrate my favorite holiday, Independence Day, with family, sunshine, food, fireworks, and all things freedom (and a lot of things that sparkle!). We’re also well into the summer travel season, and the airports and planes are filled with people taking vacations and visiting family. Every single day in the summer at Southwest we get to play an important role in fulfilling our Purpose: Connecting People to what’s important in their lives through friendly, reliable, and low-cost air travel.

Celebration is an important aspect of the Southwest Culture, and I would even say we might be experts at it! Part of showing up for your co-workers (or as we call them, Cohearts), is genuinely caring about their lives. Do we celebrate service anniversaries and special awards for excellence at work? Of course we do! But we also celebrate the personal milestones—birthdays, marriages, babies, pets, new houses, and even special vacations.

91367de3 7105 e576 14c2 c6945dfc7175

In addition to those personal milestones, celebrating organizational milestones is key to our Culture. We see it as an opportunity to reinforce how much we value both our Employees and Customers — because without either, we wouldn’t be here. For example, on June 18, Southwest celebrated our 50th Anniversary. We held an epic birthday party and invited all of our 56,000+ Employees to join us online to celebrate, and we unveiled the newest member of the Southwest fleet, Freedom One!

That entire week, our Employees all across the Southwest system decorated, played games, and celebrated the milestone birthday with our Customers and, of course, with tons of Heart.

Colleen always encouraged our Employees to bring their whole, authentic selves to work. Celebrating together tells Employees they are a valued and appreciated part of the family. Without our Southwest Family, we can’t get you to see your family this summer. And we know you are counting on us!

We have a couple new items to check out in the Institute this month, including some heart-warming Employee recognition in the latest installment of LUV Mail, and a new podcast as part of our 50th Anniversary celebration. I hope you can feel our love and virtual confetti sprinkles from here!

XOXO,

Picture of Whitney Eichinger

Whitney Eichinger

SVP and Chief Communications Officer (at the time of publication)

View Thought Leaders Recommended Resources

Have a question? We'd love to hear from you!

Submit your questions below and our Thought Leaders might address them in future articles and newsletters!

7 5 TL
Patrick Lencioni

January 2026 | Healthy Leaders: Vulnerability in Leadership

Imagine two lists. One contains the qualities that a businessperson should have. The other includes the attributes that most would say they wouldn’t want to have. There’s only one word I can think of that might top both lists: vulnerability. Whether we’re talking about leadership, teamwork, or client service, there is no more powerful attribute than the ability to be genuinely honest about one’s weaknesses, mistakes, and need for help. Nothing inspires trust in another human being like vulnerability. There’s something immensely attractive and inspiring about humility and graciousness.

Read More
12 8 22 TL
Sam Leyendecker

CCBI 2025: Reflection, Gratitude, and Optimism

As I thought about this end-of-year article, especially as a first-time contributor to the Colleen C. Barrett Institute, I kept coming back to three words—reflection, gratitude, and optimism. I’ve been part of the Southwest story for 18 years and am privileged to help lead, support and sustain our Culture initiatives, which, of course, began under Colleen’s Leadership. I remember her passion for Southwest history—reflecting on where we’ve been; her consistent focus on the present—being grateful for where we are; and her anticipation of the future—optimistic about where we’re going.

Read More
david salyers newsletter
David Salyers

Special Edition: LUV Lessons from Chick Fil-A

Southwest Airlines and Chick Fil-A are iconic brands known for kindness and courtesy toward patrons and peers and also for enduring success. Just as Colleen Barrett lived and led by the Golden Rule, Chick fil-A Founder Truett Cathy also built a business anchored in serving and loving others. Few people understand that more than original Chick Fil-A Pioneer and former Marketing Executive David Salyers. For the months of October and November, the CCB Institute is delighted to share his words of wisdom in the realm of Servant Leadership. You are going to LUV this values-driven, practical action piece—don’t miss it!

Read More
Scroll to Top