Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

balloons
Southwest online rgb rev

Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

Southwest online rgb rev

The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

Southwest online rgb rev
TL op 9

Recognition: Customer to Employee

Since we began operating over 51 years ago, Southwest Airlines has consistently prioritized taking care of our People. Recognizing outstanding work goes hand-in-glove with that commitment.  

We ask our Employees to exceed our Customers’ expectations by extending our Legendary Customer Service, so when our Customers take the time to share the impact our Employees have made in their lives, it is crucial to pass along their praise. Our Company has processes in place to capture those commendations, track the feedback, and share the Customer’s words with the Employee(s). Year to date, our People have received over 15,000 commendations from Customers!

Providing Customer commendations is more than just a pat on the back. The recognition is a tangible affirmation that what we do makes a difference. Whether it’s a grand effort or a simple gesture, these connections matter to our Customers, and it gives us a chance to show our Employees they truly matter. Connecting People to what’s important in their lives goes well beyond transporting a traveler from Point A to Point B.  

Customer commendations also provide an opportunity for our CEO Bob Jordan to personally highlight an Employee or group of Employees through his weekly “Shout Out” posted on our internal communication channels. This enables our Company to further socialize the impacts that our Employees make in the lives of our Customers and each other. 

The airline business is challenging. When our Employees face tough situations, words of gratitude from our Customers are the perfect encouragement to keep going. Capturing and sharing that praise is a priority for Southwest, and we’ve seen firsthand how recognizing good work and special moments inspires not only the recipient but also those around them. Lifting up one Employee lifts up the entire Team—everyone wins.  

At the end of the day, all recognition is meaningful. But recognition from Customers is especially powerful. It is confirmation of a job well done, and our People and our Company are made better by celebrating those moments!

XOXO,

Picture of Tony Roach

Tony Roach

Vice President Customer Experience and Engagement (at the time of publication)

View Thought Leaders Recommended Resources

Have a question? We'd love to hear from you!

Submit your questions below and our Thought Leaders might address them in future articles and newsletters!

newsletter hero sept 24
Helen Jury

Learning Well: The Value of Prioritizing Personal Growth

When I began my career, I had one requirement: every day needed to look a little different. I craved exposure to new experiences and new projects (which is a polite way of saying I had no idea what I wanted to do and needed a job that would allow me to figure it out). What I realized, however, is my desire was not for constant change but constant learning. Southwest has been that perfect place for me.

Read More
august newsletter hero 8 30 24
Brendan Conlon

Learning Well: Growing Through Difficult Moments

My 38 years at Southwest have been a journey filled with immense gratitude. I’ve witnessed firsthand the power of strong leadership and the profound impact it has on an organization and its people, especially when facing adversity. Through the years, I’ve experienced my share of challenges, and one lesson I learned early on from Colleen Barrett (namesake of the CCB Institute) was that the defining factor in navigating storms is the quality of leadership at the helm.

Read More
nov22 newsletter
Mike Sims

Learning Well: Effectively Growing Diverse Teams

In today’s workplace, effectively growing and managing diverse Teams is paramount to success. Southwest Airlines President Emeritus, the late Colleen Barrett, mastered this principle, and I am blessed to be able to apply her lessons firsthand from seeing years of her “walking the talk.”

Read More
Scroll to Top