Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

balloons
Southwest online rgb rev

Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

Southwest online rgb rev

The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

Southwest online rgb rev
aug21 newsletter

The Importance of Celebration

We just wrapped up one of my favorite months. There are so many reasons to celebrate this time of year! First, we got to celebrate my favorite holiday, Independence Day, with family, sunshine, food, fireworks, and all things freedom (and a lot of things that sparkle!). We’re also well into the summer travel season, and the airports and planes are filled with people taking vacations and visiting family. Every single day in the summer at Southwest we get to play an important role in fulfilling our Purpose: Connecting People to what’s important in their lives through friendly, reliable, and low-cost air travel.

Celebration is an important aspect of the Southwest Culture, and I would even say we might be experts at it! Part of showing up for your co-workers (or as we call them, Cohearts), is genuinely caring about their lives. Do we celebrate service anniversaries and special awards for excellence at work? Of course we do! But we also celebrate the personal milestones—birthdays, marriages, babies, pets, new houses, and even special vacations.

91367de3 7105 e576 14c2 c6945dfc7175

In addition to those personal milestones, celebrating organizational milestones is key to our Culture. We see it as an opportunity to reinforce how much we value both our Employees and Customers — because without either, we wouldn’t be here. For example, on June 18, Southwest celebrated our 50th Anniversary. We held an epic birthday party and invited all of our 56,000+ Employees to join us online to celebrate, and we unveiled the newest member of the Southwest fleet, Freedom One!

That entire week, our Employees all across the Southwest system decorated, played games, and celebrated the milestone birthday with our Customers and, of course, with tons of Heart.

Colleen always encouraged our Employees to bring their whole, authentic selves to work. Celebrating together tells Employees they are a valued and appreciated part of the family. Without our Southwest Family, we can’t get you to see your family this summer. And we know you are counting on us!

We have a couple new items to check out in the Institute this month, including some heart-warming Employee recognition in the latest installment of LUV Mail, and a new podcast as part of our 50th Anniversary celebration. I hope you can feel our love and virtual confetti sprinkles from here!

XOXO,

Picture of Whitney Eichinger

Whitney Eichinger

SVP and Chief Communications Officer (at the time of publication)

View Thought Leaders Recommended Resources

Have a question? We'd love to hear from you!

Submit your questions below and our Thought Leaders might address them in future articles and newsletters!

november newsleeter 24
Justin Rucker

Serving Well: Having a Heart for Service in Work and in Leadership

Have you ever been onboard one of our amazing Southwest Airlines’ flights and forgotten that you’re actually high above the ground, traveling hundreds of miles per hour? I’ve caught myself losing sight of that as well, and I’m reminded that is exactly the level of trust and confidence we hope to achieve in serving our Customers.

Read More
160310 BWI stock high res 20 edit
Garland Mitchell

Serving Well: Cultivating a Corporate Focus on Serving Others

Throughout my career, I’ve spent considerable time navigating choices that would foster personal and professional growth. Finding a corporate culture that promotes being your authentic self while empowering you to define your own career journey is like shopping at Walmart – it has everything! I can get an oil change, groceries, and a TV! Southwest is a lot like a “one stop shop” for development.

Read More
newsletter hero sept 24
Helen Jury

Learning Well: The Value of Prioritizing Personal Growth

When I began my career, I had one requirement: every day needed to look a little different. I craved exposure to new experiences and new projects (which is a polite way of saying I had no idea what I wanted to do and needed a job that would allow me to figure it out). What I realized, however, is my desire was not for constant change but constant learning. Southwest has been that perfect place for me.

Read More
Scroll to Top