I began my Southwest journey in Reservations in 1993. Over the years, I’ve had the privilege of serving in several departments, each role shaping my path, teaching me to adapt to new things, and deepening my connection to our Legendary Culture. In 2004, I landed what I consider my dream job in the Executive Office, working directly for Colleen.
What started as writing Employee commendation letters on Colleen’s behalf grew into planning small recognition events. Today, I’m honored to lead an incredible Team that produces Companywide events, celebrating and engaging thousands of our Employees and guests. It’s been a remarkable journey and a true testament to the power of passion, purpose and the opportunities Southwest provides to grow, serve, and lead.
Not surprisingly, the Southwest of 2025 is different from the Southwest of 1993. We have tens of thousands more Employees, technology has changed commercial aviation operationally and strategically, and the way companies engage, retain, and celebrate their employees has also changed. Southwest’s original Leaders, Colleen included, understood the value in remaining relevant and in tune to trends and competitive challenges. We’ve worked to incorporate the same cost mentality and planning strategies in how we facilitate large scale events. In practical terms, our Team leads with these objectives:
- Define the purpose and desired outcome of the event/celebration.
- Determine the best timing and venue/environment for hosting.
- Create opportunities for Senior Leaders to engage with and share updates with our Employees.
- Remain steadfast in prioritizing and staying true to our Culture of celebrating and appreciating our Employees.
What has not changed in my 32 years is our collective focus on our People. Colleen poured so much into my life. When my dad passed away, she not only supported me, she made the trip across town to attend his memorial service. She loved my family, especially my daughter, Jordyn, whom she mentored from the time she was a little girl. It brought Colleen joy to know that Jordyn wanted to grow up and be just like her. I could share many stories, but the one thing I’ll never forget is how deeply Colleen connected with others. She made you feel seen, valued, and inspired. That’s why so many of us wanted to make her proud—and I still do.
As I continue this journey, my goal is to carry on Colleen’s legacy by creating events that make our Employees feel genuinely seen, valued, and appreciated. I want every celebration, every gathering, to reflect the Heart of who we are. It’s equally important to me that our Employees not only feel connected to our legendary past but also inspired and excited about the future we’re building together. Honoring where we’ve been while embracing where we’re going—that’s how we keep the Spirit of Southwest alive for generations to come.
