On behalf of my 72,000+ Southwest Airlines Cohearts, I join our CCB Institute family, along with friends of The Fellowship and Unstoppable Cultures organizations, in honoring the memory of the extraordinary Ginger Hardage. She was a trusted Leader, confidant, mentor, and cherished friend to me and many others, and she will be missed.
Ginger began her Southwest Airlines career in 1990 as Director Public Relations and retired after 25 years of exemplary service, culminating in her role as SVP Culture & Communications. As a result of her passion for communications, Culture, and leadership, her career continued to flourish even after her tenure at Southwest as she pursued new adventures, including establishing Unstoppable Cultures.
It is a privilege to remember Ginger, as her influence on my career has been powerful and appreciated. Ginger was the Vice President Communications when I joined Southwest in 1999. She was someone I looked up to as a mentor and friend, and someone who helped guide so many of us into becoming the Leaders we are today. Her charm, grace, style, and ability to remain calm in any situation were just a few of her enviable traits.
One of the things I’ll remember most about Ginger is her intuitive gift for making others and their contributions feel seen, valued, and essential to any cause. She personified Servant Leadership. I believe that few Leaders could have stepped into the role of engaging our airline’s workforce and advancing the Southwest Culture, with such precision and integrity, all while under the watchful eye of its original architect, our beloved Colleen. However, Ginger rose to the occasion and made it look effortless, while always leading the way with kindness.
Ginger Hardage will forever be known as one of Southwest’s most endearing and influential Leaders, and we are better people because of the abundant support, lessons, fun, and friendship that she gave to us along the way. Southwest Airlines joins the CCB Institute in honoring Ginger by offering our profound gratitude for her remarkable life and many contributions to the Southwest Culture.
XOXO,
Whitney
