Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

balloons
Southwest online rgb rev

Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

Southwest online rgb rev

The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

Southwest online rgb rev
12 8 22 TL

Recognition: Top-down Recognition

At Southwest, we talk a lot about putting our People first. It’s our Employees who make us an industry leader. Recognizing and appreciating them is not only the right thing to do, data shows that it has an undeniable positive impact on Employee engagement. It’s also true that engaged Employees tend to work more safely and productively. And in the airline industry—particularly the area of Technical Operations, which encompasses the highly-regulated and safety-sensitive work of aircraft maintenance—safety and productivity are paramount. There is no room for compromise in these areas, which makes it all the more important for our Leaders to be genuinely invested in cultivating an engaged workforce. For these reasons, we intentionally appreciate and recognize our Employees through several formal programs and countless informal ways.

Southwest offers an online recognition platform that our Leaders can use daily, monthly, quarterly, and annually to recognize their Team Members. Leaders also have the flexibility and authority to do what is right for their People. Something we emphasize in Tech Ops is taking a personal approach to recognizing important life events. Our Leaders are great about sending hand-written notes to acknowledge weddings, deaths in the family, new babies, or any number of moments that matter to our Employees. This is one of my favorite things to do each week. It always makes me feel so connected to our Team. 

However, recognition takes effort. I’d be lying if I told you we don’t have to work on it. We do! The daily demands on our Leaders are extensive, and recognition could easily fall through the cracks when trying to manage over 4,000 flights a day. Within our department, we set recognition goals for each Leadership Team to ensure that our Leaders are integrating an appropriate amount of recognition for our Employees throughout the year. We also include our recognition performance metrics in our quarterly business review. This helps ensure that we, as Leaders, hold each other accountable for valuing the recognition of our Employees as highly as we value our operational and financial performance. And it’s paying off! Our Employee Engagement and survey results are trending positively.

For us, spending time and effort recognizing our People is not only good for business, it’s good for the heart! 

XOXO,

Picture of Landon Nitschke

Landon Nitschke

Senior Vice President Technical Operations

View Thought Leaders Recommended Resources

Have a question? We'd love to hear from you!

Submit your questions below and our Thought Leaders might address them in future articles and newsletters!

newsletter hero sept 24
Helen Jury

Learning Well: The Value of Prioritizing Personal Growth

When I began my career, I had one requirement: every day needed to look a little different. I craved exposure to new experiences and new projects (which is a polite way of saying I had no idea what I wanted to do and needed a job that would allow me to figure it out). What I realized, however, is my desire was not for constant change but constant learning. Southwest has been that perfect place for me.

Read More
august newsletter hero 8 30 24
Brendan Conlon

Learning Well: Growing Through Difficult Moments

My 38 years at Southwest have been a journey filled with immense gratitude. I’ve witnessed firsthand the power of strong leadership and the profound impact it has on an organization and its people, especially when facing adversity. Through the years, I’ve experienced my share of challenges, and one lesson I learned early on from Colleen Barrett (namesake of the CCB Institute) was that the defining factor in navigating storms is the quality of leadership at the helm.

Read More
nov22 newsletter
Mike Sims

Learning Well: Effectively Growing Diverse Teams

In today’s workplace, effectively growing and managing diverse Teams is paramount to success. Southwest Airlines President Emeritus, the late Colleen Barrett, mastered this principle, and I am blessed to be able to apply her lessons firsthand from seeing years of her “walking the talk.”

Read More
Scroll to Top