Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

balloons
Southwest online rgb rev

Happy Birthday to Colleen C. Barrett, founder of the Institute for Cultural Excellence & Customer Service

Southwest online rgb rev

The Colleen C. Barrett Institute for Cultural Excellence & Customer Service

Southwest online rgb rev
5 8 22 TL

Leadership: Lead from the Front

Throughout my time at Southwest, I’ve served in a number of roles, starting as a Ramp Agent in Detroit and working my way around our network and into my current role as our Vice President Ground Operations. All of these experiences have given me a front row seat to learn from other Leaders and then to decide what Leadership means to me personally.

For me, being a Leader consists of many things: earning the trust of your Team, being vulnerable, being willing to ask questions, and valuing the opinion of others.

It means showing Hospitality to your Team—how can you ensure every Employee feels welcomed, cared for, and appreciated? We must all create and maintain a Culture where our People want to show up and then feel seen and heard. It’s my responsibility to encourage others to consider different viewpoints, be kind to those with differing opinions, and to ensure we are doing our part to expand the opportunities available to Employees.

We are all Leaders, on some level. I want our Team to have the knowledge, tools, and resources to go make the best decision for the Customer or the situation at hand. Our Employees are empowered to do what they can to take care of a Customer based on that particular person’s circumstances. At the end of the day, they are the ones on the frontlines, ensuring our Customers have a great experience.

I have always put an emphasis on being visible in our operation. To be a good Leader, you need to be witnessing what your Team is experiencing—offering feedback, celebrating the wins, and working together to make improvements when necessary. Leaders are responsible for creating the ecosystem they want for their Team, and you build that by engaging with your Employees and taking the time to understand their perspectives.

I encourage you to take the time to think about the kind of Leader you want to be—and then be intentional about acting on it. There is no greater calling than serving others.

XOXO,

Picture of Chris Johnson

Chris Johnson

Vice President Ground Operations

View Thought Leaders Recommended Resources

Have a question? We'd love to hear from you!

Submit your questions below and our Thought Leaders might address them in future articles and newsletters!

7 5 TL
Patrick Lencioni

January 2026 | Healthy Leaders: Vulnerability in Leadership

Imagine two lists. One contains the qualities that a businessperson should have. The other includes the attributes that most would say they wouldn’t want to have. There’s only one word I can think of that might top both lists: vulnerability. Whether we’re talking about leadership, teamwork, or client service, there is no more powerful attribute than the ability to be genuinely honest about one’s weaknesses, mistakes, and need for help. Nothing inspires trust in another human being like vulnerability. There’s something immensely attractive and inspiring about humility and graciousness.

Read More
12 8 22 TL
Sam Leyendecker

CCBI 2025: Reflection, Gratitude, and Optimism

As I thought about this end-of-year article, especially as a first-time contributor to the Colleen C. Barrett Institute, I kept coming back to three words—reflection, gratitude, and optimism. I’ve been part of the Southwest story for 18 years and am privileged to help lead, support and sustain our Culture initiatives, which, of course, began under Colleen’s Leadership. I remember her passion for Southwest history—reflecting on where we’ve been; her consistent focus on the present—being grateful for where we are; and her anticipation of the future—optimistic about where we’re going.

Read More
david salyers newsletter
David Salyers

Special Edition: LUV Lessons from Chick Fil-A

Southwest Airlines and Chick Fil-A are iconic brands known for kindness and courtesy toward patrons and peers and also for enduring success. Just as Colleen Barrett lived and led by the Golden Rule, Chick fil-A Founder Truett Cathy also built a business anchored in serving and loving others. Few people understand that more than original Chick Fil-A Pioneer and former Marketing Executive David Salyers. For the months of October and November, the CCB Institute is delighted to share his words of wisdom in the realm of Servant Leadership. You are going to LUV this values-driven, practical action piece—don’t miss it!

Read More
Scroll to Top