Elevating Brand Identity: Transformation as a Mindset
At some point in life, I suspect we’ve all experienced or said out loud (maybe even shouted) “change is hard!” When change comes along, it sometimes brings with it disruption, ambiguity and even chaos—all uncomfortable things, especially for someone who likes a clear and predictable plan. But, as I reflect on the countless changes I’ve experienced in my life, I have to say, often, those moments brought critical growth and unexpected, pleasant surprises.
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